UDEMY Course: How to develop a Full
Business Model Canvas based on two typical businesses
The Objectives of the Course
Business Model Canvas (BMC) is a tool meant to make business
analysis easier through as structured approach. Much like DeBono’s 6 hats or
Ishikawa’s Cause and Effect diagram, BMC is a group effort consisting of a team
that will define 9 business blocks. These blocks will be used to prepare a
model for any idea that is planned for in an organization. Such ideas can be
startups, new process, new projects, product development or strategic plans.
The 9 blocks contain such units as Value Propositions, which defines what we
would be offering to our customers or beneficiaries. Customer Segments defines
the different groups of individuals or organizations our company wishes to
reach and give value to. And so on for the other blocks.
The BMC practice consists of brainstorming sessions between experts covering
the 9 blocks, who aim at defining each of them in a precise and concise manner.
BMC is not a project plan, nor a business plan. It is a model that allows
management to justify the decision to go on with the “idea”, to modify it or
even reject it.
This course consists of 3 lectures which define the 9 blocks. Following each
definition, the lecture will present the way the block is used for two
fictitious companies: ProntoCab, an online / app driven taxi company and ProntoProduce, a virtual market that links customers shopping for fruits
and vegetables to suppliers of the same, allowing them quick delivery over a
diverse set of products.
The lectures and sections are broken down as follows:
Lecture 1 - Background
A.Background and Course Structure
Lecture 2 – Defining the Model
B.Definition of the Business Model Canvas
Lecture 3 - Developing the Model + Two Case Studies
C.The 3-Stage Process for Developing the Business Canvas Model
D.The Two Case Studies we Shall Prepare a Model for
Lecture 4 – Definition of the first 4 Blocks + 2 Case Studies
E.The Value Propositions and the 3 External Blocks
Lecture 5 – Definition of the last 5 Blocks + 2 Cases Studies
F.The 3 Internal and 2 Quantitative Blocks
Lecture 6 – A Few Examples from Large Companies
G.A Few Example Models from the Web
Details of the Course
Charges: $19.99 is price if you use this link and coupon:
However, on a regular basis, UDEMY will post the course at discount prices. Review the site for such prices.
Click to go to the
Course Page at UDEMY